Years back I used to post examples of what I would come across in my daily transgressions in regards to advertising. As many of you know, I was in that “business” for a very brief stint decades ago, so I have a very tuned eye when I see things that should make those putting out both the ads, as well as running them, take pause. However, what I have found over the years with “pre-programmed” or “robot insertion” of ads – in all media outlets – has shown just how breathtakingly inept “smart” systems can be.
Here’s today’s example…
Over the air waves via a radio station I frequently listen to, I am hearing multiple times a day a commercial for prostrate ailments from none other than the recently deceased Larry King.
Folks, you can’t make this stuff up. To hear Mr. King go on about how this ailment was a problem, but now since he takes this? He sleeps better and like a baby. Can you say: let the ____________ (insert joke here) relativism begin? And that’s just one example, you can do this over a dozen times alone with this one 60 second commercial.
Some may blame the station, but I would blame the product sponsor, because they are the one that paid for the endorsement and I would imagine they know Mr. King has since “Left the building.”
One would think a call would immediately have gone out to pull any ad featuring Mr. King because, in reality, their product can now jokingly be associated with: Maybe he should have just lived with the prostrate issue – and be alive today!
See how this works?
Remember, as a business owner, just because you own the product or company doesn’t mean you ever stop shopping your own store or product. Ever.
Well, unless your Larry King of course, but now everyone else knows that too.
It’s not a good look no matter who says “All news, good or bad, is good advertising.”
Just look what it’s done for Larry King and doing for his sponsor. Or said differently…
It’s not a good look to have a dead person endorsing your product that’s suppose to make living with an illness easier.
Know what I’m sayin’?
© 2021 Mark St.Cyr