Back in April I commented on the kerfuffle that was the surrounding Joe Rogan and his podcast. Here’s how I started that commentary:
For those that may not be aware Joe Rogan of the popular podcast “The Joe Rogan Experience” may have just entered a political octagon for a fight he is truly unprepared for. The issue at hand here is this: Although Mr. Rogan is a trained MMA fighter and has probably met many an adversary or two with a tendency to not just bend rules, but break them when no one is looking (i.e., think cheap shot). His assumption that he himself can bend or break the rules of the political arena shows just how unprepared he truly is to this blood-sport known as politics.Radar Alert: Watch for the Joe Rogan Political Tap out. April 2020
That “kerfuffle” was in relation to Mr. Rogan stating that he would vote for Pres. Trump, rather than Joe Biden, since his first choice (e.g., Bernie Sanders) was eliminated. It was then I made the proclamation that this (Mr. Rogan endorsing Trump) would not be allowed to stand, and Mr. Rogan’s troubles were just starting.
How correct that assumption was is now playing out in very real-time and public view.
Over the unfolding months of spring YouTube™ (much as I said it would) began censoring Mr. Rogan’s content. This pushed Mr. Rogan to negotiate a deal with Spotify™ and jettison what he was now describing as: Silicon Valley Overlords.
Here’s what I said about this move that June:
However, here is where things begin to get interesting from a spectators point of view. The reason why is: when it comes to the octagon a tap out ends the fight and the winner is declared. Done. This fight? Let’s just say – not even close.“Why Joe Rogan’s Tap Out Didn’t End The Fight…” June, 2020
What we have here is the opponent (i.e. Google et.al.) believed there was no alternative for Mr. Rogan and he would conclude it himself soon enough, and just tap out. i.e., Acquiesce to either a neutering of his positions and/or demand a “hostage tape” style reversal be made.
Yet, the jujitsu move was made and Mr. Rogan signed a reported $100MM dollar deal with Spotify, taking most of his content with him. Both a daringly strategic and tactfully executed maneuver in my view. But it’s now fraught with danger for both Spotify, as well as Mr. Rogan. Let me explain…
As I iterated prior – this fight is far from over. And as a matter of fact it may be only intensifying.
To reiterate from that prior article, I commended Mr. Rogan for not only the tenacity of his stance, but for the tactfully delivered move going from one distribution channel (YouTube™) to another (Spotify™), delivered in a fashion that would make any Brazilian Jujitsu master smile. However, as I also said, “This fight is far from over. And as a matter of fact it may be only intensifying.”
Suddenly the Twitter™ universe erupted with calls that Mr. Rogan’s show should be cancelled, but that didn’t seem to have any effect on the deal or move. Then – he moved. And guess what happened next? Hint: Not all of his shows were made available. e.g., His new home just censored him.
Can you say: Uh Oh?
Mr. Rogan’s promise (and arguable assumption) that all of his content would be made available on his new outlet was suddenly nullified. Spotify, in what was seen by all as its own very strategic and tactfully delivered acquisition to score and secure the current top podcast of all podcasts, did precisely what Mr. Rogan thought he was escaping. i.e., It appears he just traded one overlord for another.
This is where many thought: Oh well, he pocketed $100MM and lost a few older episodes. Big deal, move on, deal with it. But that would be wishful thinking, because when it comes to “thought police” and Silicon Valley? Overlord enforcement trumps monetary outlay or gains.
That’s not hyperbole. Again, from my prior article. To wit:
This ideological difference coming from big-tech is not just a preference – but is currently a position they have decided to bet everything as to win the complete overthrow of the political, becoming the ruling arbiters of all they deem worthy. This is for control – and any fight for control means: total and utter destruction by any means (person, place or thing) that does not comply, let alone agree.
I now believe the thing to watch for clues is whether or not Mr. Rogan has successfully countered the initial move with a move of his own worthy of the record books. Or, did he quite possibly get himself into a position that may turn into something far worse?
Or said differently…
Did he deliver a move that seemingly countered an all encompassing choke hold, only to find that move places him directly into that same adversary’s cross-hairs for an even more efficient way to be taken out?
Suddenly those “cross-hairs” have appeared. And they are coming from the very people that desperately need Mr. Rogan in more ways than one. i.e., what should be most important, not to mention self-evident – they need his show to be even more successful as to pay for the outlay of both the $100MM – and – the hopeful forthcoming income to support all those working at Spotify.
Think any of that matters? Hint: Nope.
Remember, in Silicon Valley: Ideology and strict adherence to it is all that matters. All else is verboten, regardless of any cost – and – will be enforced one way or the other. Period.
Think that’s hyperbole? Here’s the latest coming from that company’s very own employees, which just spent $100MM from the coffers that employs them. Again, to wit:
A contingent of activist Spotify staffers are now considering a walkout or full-blown strike if their demands for direct editorial oversight of The Joe Rogan Experiencepodcast aren’t met.
Late last week, we first reported that Spotify employees were demanding direct editorial oversight over the recently-acquired Joe Rogan Experience podcast. That would include the ability to directly edit or remove sections of upcoming interviews, or block the uploading of episodes deemed problematic. The employees also demanded the ability to add trigger warnings, corrections, and references to fact-checked articles on topics discussed by Rogan in the course of his multi-hour discussions.“Spotify Employees Threaten to Strike If Joe Rogan Podcasts…” Digital Music News
As I implied when this all began: Mr. Rogan not only could say no wrong, but do anything he wanted. For the world was his oyster. That is…
Until he dared say he endorsed Trump. Now he’s moved from the octagon for media blood-sport into the steel-cage death-match arena of the political. And this arena shows no mercy, nor holds any quarter.
As I iterated prior: Although Mr. Rogan is a trained MMA fighter and has probably met many an adversary or two with a tendency to not just bend rules, but break them when no one is looking (i.e., think cheap shot). His assumption that he himself can bend or break the rules of the political arena shows just how unprepared he truly is to this blood-sport known as politics.
No “pay per view” required.
© 2020 Mark St.Cyr