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For those that have been following my work over the years they’ve heard me use the term “I’m probably the most famous person you’ve never heard of.” countless times. The reason for that is because many times my articles, quotes or something other will be strewn across many of the largest media sources around the globe, and yet, my name may be barely a mention.
I use the “Reuters™ is reporting…” analogy for example to explain this phenom. Now don’t get me wrong, I’m not complaining by any stretch of the imagination. It just – is what it is. The comforting fact of this is what I state all the time: It doesn’t matter if no one believes me, I know the truth and can back it up if needed.
This is a far different position for expressing whether or not you truly have some form of thought leadership track record, as opposed to others that claim they do only to produce metrics and more that can easily be paid for (and very cheaply I’ll add). Or, paid for some article to be run featuring them in one of the many formally highly coveted “newsstand” cover stories. Yes, paid. You’d be surprised how many “top” business leaders, motivational speakers, social-media gurus and others fall into this list. Hint: you’d be stunned just how many and who.
So with the above for context I would like to show you something a friend of mine just sent me asking, “Are you in this?” To which I replied: Of course, can’t you read my name right there in bold letters?!” (cue sarcasm alert here) To wit:
For those that may not remember I have used InfoWars™ in many an example when a few years back as they were at their peak (before all the shadow and now outright banning on some platforms) that I never understood the term “gone viral” in regards to web content till I landed on their front-page.
I have no personal contact or knowledge of anyone connected there, but as most of my material found its way on various media sites suddenly – there I was. It was an eye-opening experience, to say the least, to experience when a website claims they have 10’s of millions of page views (i.e., probably overstating by factors of 10) to suddenly find out – it’s probably an understatement!
What the above is displaying is the interview I did with Charles on my show back in December of last year, that he re-posted onto his own blog. Please let me emphasize this point: don’t get me wrong, I am not complaining about anything here. What I’m doing is trying to put examples to show why it’s so important to understand metrics and what to know about those metrics as to both not only not kid yourself, but to also, not beat yourself up when you think you’re having no impact.
You have to know how to both gauge and interpret. And its an art-form most have no idea even exists never mind read or interpret correctly. (i.e., see recent Madonna in bathtub video, or better yet, maybe not)
If you look at the above my name, my show or anything else to do with me is no where to be found on the above. But that’s the way it goes if you want to play in these waters and be able to spout the line of “thought leader.” Because either you’re making news – even if your name isn’t mentioned – or you’re more than likely just posing and saying that you are.
And the magazine racks are filled with that type. Oh yeah, and also all those “Who’s Who” books. But I digress.
© 2020 Mark St.Cyr
On a side note: Charles’ work shows up much the same way as mine does (or did) across the web and media. i.e., He doesn’t submit much of his work, rather, many a media site just scrapes and reprints with his implied permission. And when it comes to metrics? As I say of “not kidding yourself.” Many times I have given the example that if you put my published articles into book form from over the past 10 years they would fill a library shelf. I’ve even put a picture portraying that argument for effect on the website. It’s a fairly impressive stack and is verifiable. That is, until you compare its equivalent with Charles. For not only has Charles written about 10 books I know of (and you should visit his site and purchase one because they’re worth it and he’s having a sale) but if my posts could fill a library shelf (albeit a small one) in book form – his can fill the rest of the entire library! The word “prolific” is an absolute understatement.