(For those who say I just don’t get it…get this)
Via the Wall Street Journal™. To wit:
Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit
Ipsy, an online cosmetic brand, was a pioneer in paying social-media stars hefty fees to promote its eye shadow and lip gloss in Instagram posts and YouTube videos.
Now, the brand is leading the way again, this time by pulling back.“Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening” WSJ Oct. 2019
As I have said: The only ones’ that can’t admit “social” is dead – are the gurus’ still pitching it.
But what do I know.
© 2019 Mark St.Cyr
Footnote: These “FTWSIJDGIGT” articles came into being when many of the topics I had opined on over the years were being openly criticized for “having no clue.” Yet, over the years, these insights came back around showing maybe I knew a little bit more than some were giving me credit for. It was my way of tongue-in-cheek as to not use the old “I told you so” analogy. I’m saying this purely for the benefit of those who may be new, or reading here for the first time. I never wanted or want to seem like I’m doing the “Nah, nah, nah, nah, nah” type of response to my detractors. I’d rather let the chips fall -good or bad- and let readers decide the credibility of either side. Occasionally however, there are and have been times they do need to be pointed out, which is why these now have taken on a life of their own. (i.e., something of significance per se that may have a direct impact on one’s business etc., etc.) And readers, colleagues, and others have requested their continuance.