I was queried the other day for my take on the current Facebook™ initiative of “scoring” users. e.g., applying a “trust rating.” Here’s my reply:
“Let me sum this up as succinctly as I possibly can…
Facebook is going to now rank its users via a scoring method for trust.
Your question shouldn’t be directed to me, but rather, to yourself in answering how all that “trust” worked out for journalists, publishers and other content creators that were lured onto its platform then suddenly found their “reach” (e.g., fans or consumers) was no longer theirs and now had to pay if they wanted to reach them?
Let me remind you of a trait that seems to be proven out as more-the-case with every iteration of “improvement” Facebook seems to be coming forward with. To wit:”
May 13, 2010 via Business Insider™:
An early instant messenger exchange Mark had with a college friend won’t help put these concerns to rest.
According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend’s Name]: What? How’d you manage that one?
Zuck: People just submitted it.
Zuck: I don’t know why.
Zuck: They “trust me”
Zuck: Dumb f##ks.
“The real question that should be asked (and I believe would make a far better story) would be this:
Does the above exchange seem more out of character for its CEO or, more in-line or ingrained with what you now know?”
It’s now been 24hrs. I have a feeling they’re not going to run with it, which is too bad. For I “Like” it, or is that a “thumbs up?” Actually who cares anymore what Facebook, Mark, or anyone else in social thinks anymore. And that statement alone should tell you all you need to know about the state of social today.
Can you say, “It’s different this time?”
Think about it.
© 2018 Mark St.Cyr