If you want to shake up your thinking and become increasingly more effective than your competition: change your prospective. e.g., Stop thinking of your customers as “your” customers. They are not.
Start relating to your customers from the perspective of: “You’re their vendor.”
Once you understand that the customers perspective is what truly matters in what you offer, and not what you believe it does is when everything changes.
After all, if they see you as someone they need – they will be hesitant to jettison you. If they believe they don’t – you’re yesterdays news. Period.
© 2014 Mark St.Cyr