A Welcome Credit On The Card

I was just made aware I was quoted in an article in the Editors’ Picks section on leadership at American Express OPEN forum™. It ran on the 28th of this month titled: 5 Ways to Tell If a Risk Is Shrewd … or Stupid by Geoff Williams

Screen Shot 2014-07-30 at 8.26.07 AMFrom the article:

5. You’re Worrying About the Details—Later

While you may be a “big picture” kind of person, the devil is in the details—at least when it comes to running a business. Early in his career, entrepreneurial motivational speaker and author Mark St. Cyr says, “In the rush to start a project or close a sale, I would take chances and skip the procedure of first filling out the proper paperwork in order to get my foot in the door and not spoil the mood as the sale closed.”

Each time, by closing quickly and worrying about the paperwork later, St. Cyr thought he was avoiding the risk of putting a damper on things—but he was actually creating very risky situations that could have blown up in his face.

“I learned it was not only harder to get the paperwork or documents after the fact, it was nearly impossible and it cost me far more financially in some cases than if I’d lost the sale in the first place,” St. Cyr says.


I encourage all to read the article in its entirety and thank Mr. Williams and American Express® for the lines of credit.

© 2014 Mark St.Cyr


This was something I learned years back when I needed to write a U.S.D.A. compliance program when the inspection service changed all their procedures and instituted a new program based on NASA protocols and standards called HACCP (Hazard Analysis and Critical Control Points),

I was one of the first in Boston and subsequently in the country to formulate one. I was in a small group with a few others where we were being instructed on the forthcoming protocols and more that needed to be implemented while both engineering and documenting those very operating procedures.

When it came time for the review and approval process of my submission the board of inspectors were dumbfounded on how slim my report and manual was as opposed to the others. At first blush you could see in their faces where they felt there was going to be an almost across the board rebuttal and refusal to approve, for mine seemingly didn’t stack up as high the others did. (pun intended)

The reason? They all thought (“all” being my fellow peers) and were of the same mindset: If it didn’t sound, look and read like some college chemistry text-book, it must not be thorough. Hence, some need for at the very least the appearance of more data as some precursor of a more thorough plan.

In the end the problem wasn’t with mine, the issue for many as it turned was for the others. It turned out they put so much jargon and other meaningless minutia; the inspectors themselves had a hard time comprehending. And many were sent back for multiple revisions just on that basis alone.

Mine? Not only did it pass on its first review, I was asked (which I agreed) If it could be used as an example (with the necessary proprietary redaction’s) for the many hundreds if not thousands of others that would follow.

Again, this was now legally required documentation on how all would formulate and structure their manufacturing facilities and processes. I guess they felt they wanted to nip in the bud as soon as possible so that the others to follow weren’t submitting reams of unnecessary paperwork just for the sake of it. (after all – they were the ones that had to read it!)

This was not some small procedural innocuous document. One wrong line item, or one left out, or not followed procedure, and the ramifications could be devastating.

If you think I’m using hyperbole, failure to implement and follow these procedures put forward to the letter (some by the very companies themselves) has accounted for some of the largest food recalls in history. Some over hundreds of millions of dollars leaving a company near bankrupt and needing to be sold. (Remember Sara Lee Corp just as one example?)

We often times try to make the simple complicated. So much so that the underlying message of helping a client, or making a sale, or offering a new product to enhance profits  ___________(fill in the blank) is lost in translation.

If you can help a client to save millions of dollars by doing something as simple as changing a $10.00 item that would take them no more than an hour to do. And, you could make that recommendation in 10 minutes. That is worth far more in both value and your rate of billing than someone or some firm coming to the same conclusion; with 3 ring binders piled 10′ tall, days or weeks of near endless meetings filled with endless PowerPoint™ and more.

Get into the habit of arguing then charging for simplicity and quickness to the resolution of a clients requests while becoming fearless in billing accordingly based on the value they received from your insight and recommendations: Not from the feelings or need to justify endless meetings, documentation, and more that has nothing to do with fixing the actual issue. This is nothing more than a ruse created so one could feel comfortable billing a certain dollar amount.

Argue your value to the resolution of the clients issue rather than building the case why you are entitled to a dollar figure based on “busy work.”

In today’s complex world, it’s really no different from yesterdays: Simplicity is worth far more than complexity.

Just be brave and willing to charge accordingly, and you’ll become even more effective than your competition.

It’s that simple.

© 2014 Mark St.Cyr

Forget What They Say And Watch What They Do

Once again we are breaking records on a near weekly basis. Week after week and sometimes daily new never before seen in the history of financial markets record prints. Yet, business people across the spectrum don’t feel it, nor are they buying it.

Should one be worried about this conundrum? Financial mavens say no. In earnest, most seem to insinuate one should “Just buy the all time highs and sleep like a baby.” Then again, that’s what they say all the time do they not?

So what is someone to do that doesn’t believe the hype or the meme “it’s different this time” and can’t get that feeling out of their gut for they know – it truly never is?

You pay attention to when implementations seem to be appearing on a near regular basis that can separate you from your money with, or by the force, of law. e.g., The “Gates” Are Closing: SEC Votes Through Money Market Reform

You don’t sit down and draft this stuff up when everything is just ducky. You do it when you know or believe: If this shite hits the fan – its gonna get a whole lot worse even faster.

One of the (and I do mean the) most ominous signs I have seen over the last few years where if something were to go wrong the very place that is supposedly the safest in most people’s eyes and where a great bulk of ordinary people’s money is parked; was just quietly approved permission that in the event they deem as “a panic” (my word not theirs) they will put up gates. i.e., Separate you from your money.

This seemingly inconsequential event as is being portrayed by the under reporting of it through out all the media is absolutely breath-taking. The vast majority of people have absolutely no clue, and for all intents and purposes appear to not want too either. This is where things can go bad very, very, quickly in my opinion.

The troubling fact that gives this issue credence as the one you should pay close attention to, is when you also hear in concert heads of state from not only other countries but right here at home where the tenor and tone starts to ring tones of “bail in” i.e., Bail out was how the banks got your money via you tax dollars. Bail in will be how the banks are going to get your money via your deposits. That’s what surely is being proposed  or considered should another crisis occur and the banks need to be bailed out – again.

“But they told us they wouldn’t do it again with tax payer dollars!” I can hear you say. Well, I can hear the legal ease laced argument now: “They used depositors dollars, not tax payers. After all – depositors knew the risks that money in a money market account wasn’t really the same as cash in the bank! That’s why we feel comfortable with this bail in approach.”

Maybe some of you reading this understand the difference, however I’ll argue the vast majority that have money in money markets have absolutely no idea let alone they were just legally put behind a gate if need be.

As far as they’re concerned if the markets go haywire, they think they’ve played it safe. You watch the moment in today’s social media fueled populace the hysteria that will take off the moment just a few realize they can’t get their money. If that happens all, and I do mean all bets are off.

Remember that pesky little thing that was drilled into everyone’s head as being the root cause of everything that happened during the crisis? It was a thing called leverage, and too much leverage was a very bad thing.

What have we learned over these 5 years? Wall Street can’t get enough of a bad good thing. I guess more must make it better, because leverage today is at heights right along with where we are in stock prices: Above where it was in 2007. I guess it’s back to: Nothing to see here folks please just move along and try the brie, it’s superb!

How does one think others will react to their monthly “money market” balances when that other hidden jewel that was reported to be implemented takes effect? You know, the one that will allow the legal “breaking of the buck.”

How will the first people with significant sums (significant is a relative word) feel when they politely inquire on why their “balance” doesn’t seem to quite jive with what they believe it should state?

How do you think they’ll react if it’s during a 3%,5%,10%, out of the blue generic market correction? How about if they then decide screw it – they want it under their mattress only to be informed. “Ah we’re sorry, we wont can’t do that at this time.” Then what? Again, all bets are off in my opinion.

I discussed in an article not that long ago about how many were missing the point on the “getting in” to this market and forgetting the real issue is about having the ability to “get out.” Many took that as if I was complaining or taking issue as some sulking boy crying wolf and not even a shiatsu ever appearing. It was far from that.

What I see far too often today is nobody either remembers (for they’re new to investing or business overall and didn’t have money at work during the crisis) Or, they’ve bought into the hype that this market is supported by fundamentals that prove not only these levels are “fairly priced and based on sound economic fundamentals” but that pigs can fly because they’re actually legitimate offspring of unicorns.

The issue that needs to be pointed out again, and again, and again is the fact of just how quickly bad things can happen at these heights. And – based on why. i.e., The Federal Reserve’s current interventionist monetary policies.

All the economic numbers touted as “proof positive” why this market is to be believed will be the exact reasoning many will need to embrace when they look at their money market balances and ask themselves, “Huh?”

I’ll never forget during the real panic as the market fell, sometimes in an outright free fall. Suddenly all the people who were touted across the financial media for their stock prowess were facing cameras slack-jawed and dumb founded. Some were even near incoherent in trying to sound as if they knew what was taking place but obviously had no clue.

This wasn’t years after a bull run where people were caught off guard, this was months, and some of it was no further away than the next earnings cycle. The meme right before everything went bad then? “Just buy in at these now even better prices!” Sound familiar?

I remember watching one of the financial shows where Mohamed El-Erian was talking. Although I don’t agree with all his viewpoints, I gained a lot of respect for him that day for the way he honestly answered a question poised by one of the talking heads. A question was posited in reference to what people should be or should have done during one of the panic days. He replied back (I’m paraphrasing to the best of my ability as I can remember) “He hadn’t any idea of what was happening or where it would go or end that day.” He told the story of his wife calling him asking what she should do and the best advice he could think of was to tell her, “to go to the ATM and withdraw as much as you can.” For even he had no idea.

That took great candor on his part to state that in my view. It also was a wake up call to anyone that if the some of the smartest credible guy’s in the business of money and markets didn’t have a clue – what did that say about the rest of them.

Today, these markets are at heights that even a correction down to those previous record levels would feel like the world is coming to an end. And what has been made more clear if one is paying attention?

If there were to be another panic of any sorts access to an ATM may be the least of most people’s problems. But there’s no need to be concerned. The world today is a far more tranquil stable place or environment than it’s ever been. Not only that: “The Fed’s got your back!” Right?

Nothing to see here folks, move along is today’s newest battle rally cry.

For myself I’m still a believer that opportunity abounds no matter the times if one truly remembers and understands: Some of the greatest opportunities in both one’s personal and business life, is if you can keep you wits about you while everyone is losing theirs. That’s the true reason why you always need to pay attention and have plans of action in place.

Personally, I’m paying even more attention now than I have in recent years for as Andrew Carnegie famously said, “The older I get the less I pay attention to what men say, and pay more attention to what they do.”

I believe watching the fortification or installment of legal “gates” as a barrier to one’s money is far more important than hearing another reason why I need to “buy the all time high” for the gazillionth time. But that’s just me.

© 2014 Mark St.Cyr

Unethical Behavior: A Legitimate Area For Zero Tolerance

Zero tolerance has become an overused, catch-all phrase that many times doesn’t work to stop legitimate bad behavior. That’s because most times there is an inherent need for a sliding scale, or some grey area that needs to be addressed then weighed in many issues before a legitimate sensible judgment or penalty can be set.

No matter how much we want to form the argument around “zero” it just never seems to work out that way. However, unethical business practices I believe is one of the few than can withstand the test and scrutiny of a zero tolerance.

Again what allows this issue to get so murky by both the business culture as well as most others is the illusion or belief they concoct when they assume an unethical behavior or practice does have some form or ability to be on a sliding scale. It doesn’t.

Any unethical act is just that – unethical.

The magnitude of the behavior may be a legitimate argument as to define punishment. e.g., Knowing a supermarket scanner is overcharging a certain canned good by 1 penny, but can’t be addressed till after hours, yet nobody says anything in hopes no one will notice.

Then there’s the scanner set to deliberately overcharge every can of a certain label by 1 penny. Both are unethical. Period, and should be dealt with accordingly. The amount has nothing to do with it. The only amount to be argued is the size of the fine, or severity of the punishment (i.e., are they going to jail) is up for discussion.

It’s the willful knowing and allowing of the act where the rubber hits the road. Again: Not the dollar amount. Far too many allow dollar amounts or people effected to be the signal. No: It’s the act that is the signal.

So when I read about the latest brouhaha resulting around Facebook™ (FB) and their alleged “psyche experiment” on unsuspecting users, I was a little taken back not just by the defensive posture of Facebook’s management, but also in many reporting on the story. One would think this was something inconsequential. I can not disagree more, nor do I believe this issue is over.

Here’s the difference in my view with this whole episode. I know I’m an outlier in my thinking, but someones has to be the adult here.

What I know from what has been reported is that Facebook intentionally altered  some users/customers data stream in such a way to determine if the manipulated feed to the user made them feel better or worse. Then evaluated that data to which they would then in turn use what they learned on even more to their liking. Use does not rule out possibly sell to other big data buyers in my book.

And here’s the kicker: All without a users knowledge or consent. I’m sorry, but you don’t get permission to psychologically manipulate targeted and selected people for you corporate benefit without consent. Period. Especially if the intent is to produce mood swings in any shape or form.

Why is this so? Because it’s not only unethical – it’s dangerous to the individuals involved. And besides, where is the data of how many trained psychologists looked over this data and derived the findings as good or bad or inconsequential? Or were these determinations of mood done by plain ole management? If true, I take issue there also pushing my outrage meter even more so.

Remember the old stories when subliminal advertising was being used in and on theater patrons years ago? That was when a text or picture could be inserted within the featured film showing popcorn and such. The patrons didn’t understand why they had a craving, but they just did.

The momentary faster than an eye blink where the eye didn’t recognize but the overall brain caught the image was what caused the craving. What was at issue? Not the actual imagery or process, but it was the customers not knowing they were being subjected to it. That is the ethical difference.

Some may equate this with pumping a room with the smell of fresh popcorn in a way to entice as the same. It’s not. A person can understand what’s happening and may choose not to be swayed. It’s in the ability to know is where that ethical bar lays.

You can still purchase subliminal products for your own personal use, but (and it’s a very big but) you buy with full knowledge. To my knowledge there was never a “press here to accept our terms of use stating you agree to be used for psychological testing during your time with us” button.

So again, why is this Facebook incident such a line crossing event? Easy: What if the data feeds or what ever they were that FB manipulated were given to people that might have been “on the edge” in dealing with a personal crisis or other?

All I’ve seen in the reporting of this and with the supplied responses is the term “user.” The user this, the user that, as if the so called “user” is some inanimate object.

What if one of these “users” was a 15 year old school kid parading as an adult with faked credentials? What if this “user” had psychological issues where hard core psychological drugs such as Prozac™ or others were prescribed and being taken? What if that user was suffering from episodes of bi-polar disorders and that manipulated news or data feed was just enough to send them over the edge doing something horrible?

What if it were a returning veteran or firefighter, or cop, suffering with a bout of PTSD or _________(fill in the blank).  Do we know? Has it been revealed who these exact people were?

These people are not just some test subjects to be dealt with nor the results discarded or discounted as if applying the moniker of “users” makes all better or easier for a company or persons to deal with; while not appreciating the gravity and potential harmful manipulations possibly perpetrated on these unsuspecting people.

And if I were a someone with the legal intellectual prowess of Alan Dershowitz I would be drawing up a case as to find out exactly who and to what detriment if any was caused. Period.

We’ve lost a lot of words to where the meaning of “is” is now questioned and more. However, as I know of it today: unethical is still just that – unethical.

I don’t believe for one second this incident is anything close to being over with as now some rear mirror event. Personally I believe it maybe just getting started for it it takes a little more time than most other issues to work it through because ethics in business has been so adulterated, by so many, you get a little numb.

As for the likes of Facebook and others who stand with their thumbs up as to show the world just how smart, and just how much they can now do with the manipulations in algorithms, I’m reminded of that great scene in Jurassic Park (1993 Universal Pictures) between John Hammond (played by Richard Attenborough) and Dr. Ian Malcolm (played by  Jeff Goldblum)

John Hammond: I don’t think you’re giving us our due credit. Our scientists have done things which nobody’s ever done before…

Dr. Ian Malcolm: Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.

It didn’t end well for the “coders” there either if I remember correctly. But don’t worry they’ve still got “Yellen Capital Management.” So who needs ethics?

© 2014 Mark St.Cyr

A Thought For Today’s Entrepreneur

If you want to shake up your thinking and become increasingly more effective than your competition: change your prospective. e.g., Stop thinking of your customers as “your” customers. They are not.

Start relating to your customers from the perspective of: “You’re their vendor.”

Once you understand that the customers perspective is what truly matters in what you offer, and not what you believe it does is when everything changes.

After all, if they see you as someone they need – they will be hesitant to jettison you. If they believe they don’t – you’re yesterdays news. Period.

© 2014 Mark St.Cyr

We All Can Hit Bottom Unintentionally, But Bouncing Is A Choice

I hear from people all the time where they’ll parley why their circumstances are “Oh so much harder.” than anything I may have been through. More often than not the person truly believes the odds are so stacked against them there is no way as to dig themselves out.

One of the most common I hear is: They tried this, then that happened, so they stopped. Or, they tried again and something worse happened, so of course this means the decks of the universe are stacked against them, and they should just accept what the universe is now dishing out. After all: “You can’t fight the universe” they’ll say.

That’s rubbish, and nothing more than an excuse big enough that they can hold onto while hoping it’s vague enough that the recipient of such hogwash won’t dare question, or call them on it.

If you think you can’t recover when you’ve been hit so hard, and sank so low, that down now looks up? Trust me you can and here’s just one of the examples that happened to me.

Personally I was just recovering from a devastating financial loss. So detrimental was this to my personal wealth not only did I lose everything, I was down to riding a borrowed 10 speed road bike during the winter to travel 3 towns over to visit my then new girlfriend. (now my wife) I lost everything. I was not some kid, I was in my 30’s. And this was again not my first time with dealing with adversity.

After about a year of bouncing around trying to find either employment or make my own I finally caught a break. I landed a position in a different industry than I specialized in previously. For the first time in quite a while I had a weekly income. However, what I did not have since I had lost everything was a bank account. There was no need for one since all I had was what I had in my pocket. (yes, that little.)

With my first paycheck I did what anyone would do: I went to a local bank and opened an account to cash and keep it. Pretty simple stuff. Until about two days later when I received a letter from the bank. Inside it was a check for the full amount I deposited with a letter stating (I’m paraphrasing) “My money as a customer was not welcome at their bank. Thanks, but here’s your money and – we’ve closed the account.”

You couldn’t get a feeling in your gut any lower than mine was in reading that letter. I had just felt as if I was turning a corner and here was a bank telling me my money was no good, find somewhere else to put it. I was in shambles.

I gathered myself up and went to the branch and asked for the manager that sent me the notice. When we talked I almost couldn’t find the words to plead my case. I didn’t try to hide anything or make up some cockamamie story why this was an outrage. I just pleaded my case for why I needed a bank to just cash my check and keep it safe.

The manager (Holly was her name) told me that because of my prior circumstances (inability to pay bills therefore going into collections) their policy was with a savings account I would have access to a checking account and that was at issue. You want to talk about low, I pleaded that I would not, nor needed a checking account. I would use only money orders and that was absolutely fine by me. All I wanted was a place to cash my check and have a savings account.

After what seemed like a lifetime she agreed on her word as manager that I could open a savings account only. However, this was on her authority and if for any reason she found I was trying to get one around her via another office or bank she would end any and all relations there. I agreed and thanked her.

Less than 5 years after that incident not only was I back on my feet, but I was making up lost ground at a breakneck pace. Not long after I drove by that very branch to remember that time and reminisce about how that manager Holly went against the rules and gave me a chance. (I still give thanks in my private times)

What prompted the desire to reminisce that scene was brought on for what I had just done moments earlier.

I had just left the local Porsche® dealers showroom floor where I was deciding whether or not to buy that car I always wanted. This time there was no need for a bank, if I wanted the car which was right there on the showroom floor, I could just write a check for it – in full. (And no, It would not have bounced for those of you who may be snickering)

In the end there I was fully recovered where now other banks and managers were approaching me to deposit or do business in their banks where not that long ago; not only would they show me the door, they might not have even opened it in the first place. And as for the car?

I learned my lesson the first time. Now that I could afford that goal I wanted to see if I learned anything from it. So right there I decided and started immediately on my new goal. Not needing to buy something to prove to others – I could.

I decided the most mature thing to do was to do exactly what helped get me back there. Keeping my money where it was, in the bank.

I think Holly would agree.

© 2014 Mark St.Cyr

Apple: Now They’re Cook’n With Gas

The latest revelation to hit the business world that I feel will be both under reported as well as under estimated is the legitimate sea change that may be taking place with the announcement that Apple® and IBM® will work together to both create and sell products.  Personally I don’t know of any other such collaboration in recent memory that has the possibility of having a truly transformative effect.

As always I’ll state right up front: I am an Apple fanboy and have been for many years. That said I have also been very critical and not shy as to express my consternation when they have made moves that either impacted my user experience (e.g., deleting key features or a “dumbing” down of some products) as well as mergers or purchases that just don’t seem to make sense. e.g., The Beats™ acquisition.

However, this latest move I fully understand and believe has the possibility of an absolute game changer. I also applaud whomever had the guts to raise the issue then get both sides of management to sit down and hear the proposal out. That is the way truly innovative businesses should both look and act.

You can find this demonstrated years ago when someone from either Fedex™ or the USPS™ decided to put down the swords and discuss that maybe, just maybe, they could use (help) each other. Not to mention Microsoft®’s infusion of capital as a lifeline when Jobs returned. For those who don’t remember that was a time where each side had such disdain for the other it made the Hatfield’s and McCoy’s look tame.

So just how big of deal is this you ask? Again, I’ll state: This can be just as disruptive to the enterprise or business side of the marketplace as the iPhone® was to all phones that came before it. And I don’t think I’m using hyperbole either. Let me explain…

As of today most phones, laptops, and other accoutrements used in business for lack of a better term are “PC” based. Apple has always been relegated to lower than second tier status when it came to enterprise based integration. There was no need to even accommodate let alone integrate. iPhone with its near ubiquitous adoption has changed all of that along with giving rise to: the app.

Today apps can be written and implemented far more quickly than ever before incorporating something that for the longest time has been a hindrance to Apple as to penetrate into the enterprise side: Third party enterprise software creation and collaboration.

The app via the new iOS and more changes all of that. This is not a small technical development. This breaks the windows and fosters a torrent of fresh air as to ventilate a very stale environment within the business world.

Just how many would relish dumping their shoulder-bagged laptops for an iPad® that could do the same if not more? What’s the market potential in just a 10% adoption rate let alone more?

These aren’t small numbers for companies of this size and scale: These small percentages which appear tactically attainable add up to really big business.

If there was truly a useful example for the over used term of “synergy” this just might be it for the many who now carry multiple devices either traveling or just sitting at their desk. i.e., Their personal iPhone, a work PC based laptop, their iPad, a work supplied BlackBerry™ (a what?) or other devices.

If you could trade all that in where you would only need one. And – it would work along with being corporate approved? That changes everything – again!

The implications here I can not stress enough on how game changing this has the potential to be. Yet, this is by no means the end. There’s even more to this if one has been paying attention for it involves changing another game as well.

What does this do for players such as Microsoft® (MS)? Does it hurt or help? Personally, I think it helps. This first round of collaboration might be the very thing that focuses MS attention back where it belongs: Developing and improving their software products, and getting out of the hardware business. e.g., The Surface™, and others.

They too are now doing more with Apple such as Office™ on the iPad. Strengthening that relationship and increasing the ability of even more integration will enhance or defend their position within the enterprise space. After all, if you jettison a laptop for an iPad, but both are running Office, MS doesn’t lose. It remains in the mix maybe even more viable or relevant than before on the newer device. The laptop or other device maker? Not so much.

What does this do for Google™? Does this now change Android®’s place? I believe it does. If there is a sudden acceptance and growth opportunity in a market that was once seemingly unreachable but now shows promise of expansion, with the ability to make real money; where do you think developers will now focus? Again, just a 10% change in adoption and you’re talking very big numbers and that’s real money.

Let’s also not forget just how slighted Apple took to Google’s entrance in the smart phone market. It’s easy to forget the absolute vitriol displayed by Steve Jobs in his condemnation of Google. In some respects it seems like ancient history. But there have been very noticeable yet subtle changes across the web that has yet to be fully realized or noticed.

Within Apple’s newest OS and more: Bing™ is the new default search as opposed to Google. Significant? You bet it is. And for multiple reasons.

First: How many will notice? Even if only 5% or 10% never do that’s a huge number of potential ad revenues coming right out of Google’s pocket going right into MS.

Don’t confuse the rivalry between MS and Apple as one of a blood feud. Apple remembers all too well that it was Gates and MS that supplied the life line to allow Apple to stay alive when nearly everyone else turned their backs. Helping MS while hurting Google is a two birds with one stone win-win for Apple as a whole.

Lest I remind anyone with all this new-found ability to incorporate more MS tools which are prevalent throughout the enterprise zone, upgrading to an Apple device they can use for business (again management approved) makes the price point much more tolerable (or bearable) over the Android platform.

Also it’s hard to sweep under the rug Google’s newest tweaks to its search results. These changes have been increasingly criticized by many businesses as of late. The Ebay™ controversy is just one of the latest. Now with Bing exposed with a far more greater default reach, who’s to say how many might feel the ad dollars placed on Google might make better sense applied to Bing? Again, just 10% and you’re not only talking big numbers: you’re talking potentially very, very, big, and very real money.

Using myself as an example. I use Mozilla™ as my default browser and my recently updated version now defaults to Bing as the search engine. What I’ve noticed? I haven’t needed to toggle back – yet. As a matter of fact I don’t know if I truly realized the change when it first happened. And I use search quite a bit.

If the same happens in a new and expanded enterprise market via Apple based devices and more: The market share takeaway could be significant.

All this and wait there’s more!!!

Add to this if at the next product unveiling Apple does actually introduce a larger screened phone along with the potential to be integrated fully into the business side? How many people have you heard (or possibly said yourself) “If Apple only made a phone with a larger screen I would switch immediately.” How much market share do they pick up there as well? 5%, 10%? Even so, those seemingly innocuous looking number have absolutely huge disruptive potential.

It is quite possible this IBM deal along with the implications it has for the enterprise side may have just as much if not more impact on one thing that has been illusive to Apple thus far. Solidifying and stamping Tim Cook’s leadership as proof positive he’s the worthy successor of this now iconic brand.

This also has the potential to give a company so infused with the reverence of Jobs the possibility to move beyond him in such a way that even Jobs himself would say: Wow!

This truly will be a story worth watching to see how it all plays out. And so far, I like the intro.

© 2014 Mark St.Cyr


A Thought For Today’s Entrepreneur

Here’s the answer to that old cliché’: “If it’s so easy why doesn’t everyone do it?”

The answers more often than not are usually straight forward, simplistic, and staring everyone squarely in the face with clarity. What stops most from actually “doing it” is either the fear of failure, or the fear of commitment to the change. This is what stops the process or the actual implementation to fix, rectify, ameliorate, __________ (fill in the blank).

It’s far easier to appear “committed” or “engaged” in meetings and more with jaw boning and semantics than it is to do the only thing that moves progress forward: The commitment to actually do it.

© 2014 Mark St.Cyr

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An Update On MarkStCyr.com

As of now the MarkStCyr.wordpress and MarkStCyr.com are now one. Links within the site seem to now be functioning properly. (they were giving Not Found Messages earlier) It would appear there might still be a little buggy-ness or glitches as in a ghost in the machine type behavior till all the servers play catch up. http://www.MarkStCyr.com comes up the old screen with the app still showing…MarkStCyr.com comes directly to the blog. However, the blog button from the original site does still get one to the blog where it was not operating a few hours earlier. That has since cleared up. (as mentioned earlier, the servers of the web will need about 72 hours I’m told before they entirely reset.)

Some former links to stories or previous links via social media sites maybe severed because of URL changes. If that happens and you wish to relink or resend just use the buttons under the articles as usual. The new links will be established if needed or wanted. They should now be working properly.

As for the search results: As of now we’re still working on it. We have no idea how this was done but somehow it’s currently pointing to a jewelry scam site. Here’s what we see currently…

I have no idea who these people are but they are to be avoided. Scamming Low-life's
I have no idea who these people are but they are to be avoided. Scamming Low-life’s!!!

The only way to look at this without me throwing my chair is this only happens when someone thinks you have something worth stealing. So in one way, I guess I have to be a little honored to be worthy of a thief’s attention I guess.

That or add the additional expense of replacing a very, very expensive office chair. (Humanscale® for those who may wonder. )