Stop looking at potential customers as adversaries in which to conquer in some form of intellectual joust or duel.
Potential customers are just that – potential customers.
You should view every prospect as an opportunity to express your value as to why the customer can’t afford not to use you – or your product.
Treat them as some form of adversary to be forced into submission, and all you’ll do is reinforce their view of why they shouldn’t have agreed to meet with you in the first place.
© 2013 Mark St.Cyr