It’s hard in this day and age to be seen as credible. Doesn’t matter where you are or what you do. Credibility in what you say or what you do for the most part is looked upon with skepticism regardless of facts. Yet I would rather have to prove myself to the skeptic rather than just being seen through a credulous eye.
That is where I fondly refer to as the “Snake Oil Sellers” reside. They hurt far more than they will (or can) ever help, and in my view are the reason why the motivation genre (and a few others) suffers today. Which was my motivating factor to do something about it. In the end only results matter. Period.
So as a follow-up to my earlier post on this subject I wanted to shed some light on why I’m doing things and where. While simultaneously dispelling the absurd notion that most so-called “Experts or Guru’s” know what’s really happening today. They don’t.
Back in Oct. of 2011 Seth Godin announced that his Squidoo® website had cracked into the top 100 websites in the U.S. coming in at #73. For anyone not understanding that achievement you need to realize that was beating NBC®, Hulu®, and Digg®. (and quite a few others that surprised many) He then announced they were launching a new addition for Squidoo with on-line magazines. I applied and was picked setting me up for that coveted chartered status.
When I talked with people whom carry themselves as “in the know” and discussed what I was doing they poo-pooed my reasoning. My discussion for why I wanted to be there was that I actually wanted to provide value for the readers because it’s exactly this group of entrepreneurs and readers that are bombarded with advice from people whom never did what they speak or write about. Most read a book and now they profess themselves as an “expert.”
Squidoo is made up of many entrepreneurs that need real information that’s easily understood, and actionable. They are the ones that are just starting out, or thinking about the leap. Many more are seasoned but are nervous about what to do next, or if what they’re thinking rings true or should be discounted as noise. These are the entrepreneurs that don’t need to hear gobbly gook. But that’s harder for them to find than ever. So I jumped at the chance to possibly have some impact.
So as I always say if numbers are numbers, and results are paramount here is some news that I couldn’t be happier with for the team at Squidoo.
When the magazines were launched they were #73. Today they announced their latest results or ranking. They cracked the coveted top and are now #50. That is just an amazing feat. And my heartfelt congratulations go out to them. Astonishing is an understatement for that accomplishment.
It is with great pride that I can sit here saying that I was able to contribute in my own small way. Personally I’m elated. As should all the entrepreneurs, and staff that make Squidoo possible around the U.S. and the globe. Results are the only thing that matters.
(P.S. That beats out both the New York Times® and Apple®)
© 2012 Mark St.Cyr