Giving Charlatan’s a Bad Name

char·la·tan

–noun

a person who pretends or claims to have more knowledge or skill than he or she possesses; quack.
or…..
A charlatan is a person practicing quackery or some similar confidence trick in order to obtain money, fame or other advantages via some form of pretense or deception.

We’ve all seen them. Just turn on your television on any given day and there they are staring in their own show. Oh wait, their own infomercial. That’s right, don’t want to get the two mixed up, but isn’t that the point of the show? At one time it was a clever ploy to make one feel like the information being discussed had real validity. Now the lines have been blurred to such extremes that watching a reality show might be more educational. (Heaven help us!)
Infomercials are a great way to express an idea or pitch a product. It gives unlimited time and freedom to put the product or service in the spotlight for the viewer to see. I am a firm believer and a proponent of infomercials. I like the ability and the positioning one can do for a product. It’s also a great revenue stream for the media companies to help fill airtime that would go unsold or unfilled. If one doesn’t think the media companies have free time on their hands, just count how many PSA’s ( Public Service announcements) you hear, or how many times you see the same commercials over, and over, and over again for some new and improved pimple cream, or the long-standing radio cry “commercial free hour of non-stop hits.” That’s because the non-stop advertisers have stopped advertising, nothing more.
In good economies and bad the charlatans are always there. They stick their finger in the wind, see what magical tricks they can conger up and sell to an eager public who might be down on their luck, or just have too much luck and need away to part with some of it. Today as I watched TV, even I was taken back by the brazen exploits of one.
The show starts out with a very familiar pitch man. He’s been on for years offering his self-help and how to books for quite a while, but today took the cake. It seems that the “interview” is done by a pair of TV show hosts that look like they belong standing next to a brass pole rather than sitting on a TV set. The co-anchors attire is more Victoria Secrets than Ann Taylor. I feel even Madonna would blush at the audacity of the outfits. Maybe that’s a stretch, but you get my point.
Charlatans have been around since the dawn of time, and don’t look for them to go away anytime soon. All one can do is try not to fall for the shenanigans.
Especially if they’re on full display.
Mark