What “Captain’s” Understand, and Others Don’t

To say the last 3 years have been challenging would be quite an understatement. Whether you own a business or employed by one, as of late both have been in the same proverbial boat. Both sides have been doing what they can to keep the ship afloat. For some it meant hitting the lifeboats before it took on so much water that no one could be saved. For others, it meant putting a freeze on anything and everything that was an expense, right down to deciding the cost effectiveness of using either paperclips or staples. However, this is where charting the next course can only be decided by the Captain, for the next leg in this voyage is truly about understanding everything that goes into running a ship.

It would appear to most that the seas have calmed because of their lack of understanding of what it takes to actually run or own a business. For the Captain’s and the few employee’s who are of the entrepreneurial class, they are fully aware they might be in the eye of a hurricane.

Everywhere you turn, you see headlines that the stock market has come back with a vengeance, unemployment although at high levels has flattened, corporations are flush with cash, mergers and acquisitions are on the rise, and so on, and so forth. You hear friends and family members repeat sound bites from the TV or radio that “things are on the rise, get with it, now’s a great time to buy, rates have never been lower,” yet when you try to counter they just say…”You’re just being negative” or the more you try to explain, the more their eyes gloss over, so you stop trying.

It’s not easy being a Captain, an Owner, or an Entrepreneurial employee. Don’t look for it to change in the future either. If it was easy, everyone would be one. Your job in this ocean of ever-changing waves and tides is to navigate by what you know and understand, not what the land lubbers tell you. Reading a book titled ” Being a Captain for Dummies” doesn’t qualify them to chart the course of a true ship at sea, though they will argue otherwise.

Sometimes there are only a few decisions to make, but their importance is paramount. Here’s my top 3 at this moment…#1 Stay in port and wait for more favorable weather, #2 Decide to set sail, but never allow anything to compromise the worthiness of both the crew and vessel. Safety, and stamina must be unyielding.. If it’s not vital to the journey, it stays at port, not on the boat, or #3 If already at sea, check and recheck all details for ensuring staying on course, prepare and be open to all crew members what strategies will be employed if another storm is encountered. Can the hatches be battened down quickly, and if there’s no safe harbor within reach, what will be expected of them.

This is why you wanted to be in charge, this is what you understand must be done, and others don’t. They only see clear skies and smooth sailing. Your job is to always keep the ship afloat, after all…You wanted to be in charge, didn’t you?

You chart your own course.

Mark