I wrote back a month or so my take of the whole GM takeover. I said then as I say now, it’s not a good thing, from both a business perspective, and competitive view, never mind the political, that’s another can of worms.
Here’s a view that GM has now taken to help get itself back into shape, and restore the competitive edge it seems to have lost. Ready?….wait for it….
GM has announced it is no longer allowing employees to refer to the Chevrolet brand as…Chevy! The executives at GM feel so strongly about this, that they have instructed management to place…again wait for it….Cuss jars in the corridors so when an employee is heard stating the word Chevy, they will be pressured into putting money in the jar as a so-called fine for cussing. Yep! I wrote that statement. Calling a Chevrolet a Chevy is now considered swearing. I heard it reported on one of the” Financial News” shows yesterday. I never knew getting back to brand dominance was that simple. I guess that’s another college credit class I missed. Here I am thinking branding, market position, new technology, customer service, and customer focus were some of the ways, boy was I wrong. I wonder what the competition like Ford is doing? Oh that’s right, they building, better cars, have better customer satisfaction numbers, have better customer loyalty, and didn’t take any hand outs. The guy’s at Ford must really be kicking themselves. Ya think?
Real companies doing real business focus on customers, and better products and services. Government tends to focus on changing the way something sounds, while selling you the same old same old. Usually at a higher price.
Maybe it’s just another way to help in paying back the tax payers. Or did they do that already? Their commercials say they did, but that was only the…wait..they said, but they didn’t, but now their, Wow…sounds more like a political campaign than a……………….business?
Need I say more?