The coming “Revolution”

It’s coming, and it’s coming fast. No…not of the political, but of the electronic.

Apple’s new iPad will be hitting the shelves soon. They are already in the hands of the test market so any kinks can be vetted before major release. I think this product is a game changer, but I’m not sure if the media that needs it most will adopt or exploit it like they should. My reasoning for this? The iPod.

In a perfect world (business that is)  a breakthrough product or service will be implemented by the company that benefits the most from its creation. Most think there is some type of Skunk Works area residing in the bowels of all corporate companies with people huffing, and fussing. All just trying to implement better products, better service, and so on. Well sorry to say, there isn’t, but deep down you knew that anyway, didn’t you?

The ones that should have been the early adopters, and exploiters of the iPod was of course the music industry. However that was not the case. They did have many secret areas for huffing and puffing, but it was primarily for  complaining and nothing more. Last time I looked, I think they were still arguing about Napster. Go figure.

iPad in my estimation could be the biggest breakthrough for magazines, and newspapers. Yes you read correctly, that’s who I think can benefit the most. I believe the iPad if utilized correctly can be the driving force in reinventing that media, and delivering a better product that’s profitable for the industry as a whole. However, if history is any guide, the industry who could benefit the most will likely be the ones complaining the loudest about how unfair the fight is, and why they need to protect their turf and stand pat.

To sign up and volunteer for this fight…..Just log into iTunes!

Mark

***Look for the podcast edition of “Thinking Aloud” coming soon for more thoughts on this subject.