10 Billion Downloads…..and they still don’t get it!

Last week iTunes announced it’s 10 Billionth ( yes that’s a B!) music download. The funny thing is, iTunes charges for every single one. That little fact seemingly falls on deaf ears, and those ears belong to the music industry itself. The so-called “Industry” no longer exists as it once did, but listening to them you would think otherwise.

Yes, I understand piracy, I understand protection from thievery, I get all that , and I’m a proponent of artist rights and compensation, again I get it! Whats been the downfall for the “Industry” is while they’ve spent their time complaining, a company unaffiliated with the industry turned it on its head, and found a way to not only charge, but to get customers to pay.

There’s a great lesson there for anyone who will listen.

Mark

(P.S. I thought it was fantastic the download was for a Johnny Cash song!)